A used van dealer website built to turn browsers into phone calls
Approved Car & Commercial sell used vans and commercial vehicles from their yard in Sandwich, Kent, and deliver across the UK. They have sold over 1,300 vehicles since 2020 with 100% positive feedback, but that reputation lived on eBay, not on a site of their own. We built them one that shows the stock, earns the trust and gets the phone ringing. Here is how.
A trusted eBay seller with nowhere to send buyers of their own
Approved Car & Commercial had built a real reputation, over 1,300 sales and 100% positive feedback, but all of it lived on eBay. They wanted a website that was theirs: a proper shop window for the stock, that showed every van honestly and made the next step a call or a WhatsApp, not a checkout. Buying a used van is a big spend on a working tool, so the site had one job: build enough trust that a buyer picks up the phone.
The challenge
A reputation stuck on a marketplace
- All their proof and stock lived on eBay, not their own site
- Used vans are a wary purchase, buyers fear the catch
- Stock changes weekly, so listings had to be easy to manage
- No way to show the honest detail that sets them apart
- Buyers spread across the whole country, not just Kent
What we built
Their own honest shop window
- A full stock listing, each van with its real spec up front
- Their trading record put where every buyer can see it
- One clear next step: call or WhatsApp about a van
- Honest tone, Cat markers, MOT and VAT stated plainly
- Built to be found and to deliver UK wide, not just locally
A website that shows the stock and earns the call
This was a web design project with a clear job: take a buyer from browsing to phoning, and make them trust the yard before they do. Every part of the site points at that.
A full stock listing, always current
Every van in the yard, each with photos taken as it actually sits, plus mileage, MOT, gearbox and price. Stock changes weekly, so it is built to be quick to update, never out of date.
The full spec, up front
Mileage, MOT expiry, wheelbase, VAT status and any insurance marker are all on the listing. If it is a Cat N, the title says so. The honesty that wins their reviews is built into every page.
One clear next step: talk to us
Nothing is sold through the site on purpose. It is a shop window, so every van points at the same calm ask: call or send a WhatsApp and talk it through with the people who own the yard.
Trading record, front and centre
Over 1,300 sales and 100% positive feedback since 2020, stated plainly and easy to verify. For a used van buyer weighing up a stranger’s yard, a real track record does more than any sales line.
Built for the buyer on their phone
Most people browse vans on a phone, in a break or at the end of a shift. The whole site is fast and easy to read on a small screen, with tap to call and WhatsApp always within a thumb’s reach.
Found for used vans, sold UK wide
Titles, descriptions and structured data tell Google this is a used van and commercial dealer that delivers nationwide, so buyers searching for the vans they stock can actually find them.
Every van in the yard, laid out to browse
The stock listing is the heart of the site. Each vehicle is shown with its own photos and the numbers that matter, mileage, MOT, price and VAT status, so a buyer can weigh it up honestly before they ever pick up the phone.
A strong, no nonsense look built for a working buyer
We designed the site on a deep navy canvas with bold, confident type and real photography of their own vans. It feels solid and straight talking, the opposite of the flashy dealer sites that make people wary. The blue accents point the eye at the two things that matter: the stock, and the number to call.
On a phone the layout leads with who they are and the stock, then keeps a call and WhatsApp button within reach the whole way down. A buyer can go from spotting a van to speaking to the yard in a couple of taps.
This is the same thinking we bring to any small business website, and the stock listing used our web development side to get it right.
From brief to live, step by step
We started with how people actually buy a used van. What worries them, what reassures them, and what makes them ring one yard over another. The answers shaped the stock listing, the trust points and the call to action, in plain English from the first chat.
1. Listen
We learned the yard, how they buy and prepare each van, and the doubts a used van buyer carries. The honest listings and the call first flow came straight from that.
2. Design and write
We designed from their brand and wrote every word, from the stock page to the FAQs. They reviewed it and we refined until it sounded exactly like them.
3. Build and launch
A fast, mobile first site with the stock listing and enquiry buttons set up and tested on real phones, then launched on their own domain, ready to take calls.
Websites for car and van dealers: your questions
Yes. The Approved Car & Commercial site in this case study is one of ours, and the same approach works for any used car, van or commercial vehicle dealer. We build a clear stock listing, put your trading record where buyers can see it, and make ringing you the obvious next step.
Clear stock with real photos and the full spec up front, your trading record stated plainly, an honest tone with no hard sell, and one easy way to make contact. A used vehicle is a wary purchase, so the site has to build trust before it asks for anything, and it has to do it fast on a phone.
Yes. We build a stock listing that is quick for you to keep current, with tap to call and WhatsApp on every vehicle so a buyer can reach you the moment they are interested. If you would rather sell online in full, we can build that with an online shop too.
That is the point of building it properly. We write the pages around what buyers actually search for, add the titles, descriptions and structured data, and set the technical basics right, so you can be found for the vans and cars you stock rather than lost behind the big marketplaces.
A site of this size is usually a few weeks from first chat to launch, depending on how quickly photos and approvals come back. Everything is yours: the site, the domain and the content. If you would rather not think about hosting and updates, our website care plans handle all of it.
Want a website that shows your stock and rings the phone?
Whether you sell vans, cars or plant, we build websites that turn browsers into buyers. See our work and everything we do, or tell us about your business and we will reply the same working day.