Ecommerce website design
Ecommerce website design in Kent
Online shops built to sell rather than to impress. Fast pages, clear product information and a short checkout, on the platform that suits what you sell and how you want to run it.
- WooCommerce or Shopify, whichever fits
- Secure payments, money straight to you
- You add and edit products yourself
A Canterbury watch dealer
A shop that sells,
and one that buys
CW Watches buy and sell inspected Rolex, Tudor and TAG Heuer from Canterbury. We built a full shop with its own page for every watch in stock, and a separate route for people selling a watch.
It moved off a hosted platform, kept its existing web address, and went live on 5 August 2026. It takes orders through Stripe, PayPal, Apple Pay and Google Pay.
Read the case study
What goes in
What a shop that sells has to get right
- Payments people already useCard, Apple Pay, Google Pay and PayPal, with pay later options where they suit. Money goes straight to you. We take no cut of your sales, only the standard Stripe and PayPal fees apply.
- A proper page for every productIts own page, its own description, and photos Google can read. A gallery of pictures with a contact form underneath does not rank and does not sell.
- A back end you can run from your phoneAdd products, change prices, mark items sold and dispatch orders with tracking, without ringing us.
- Emails that arriveOrder confirmations sent from your own domain, with replies landing in your real inbox. Sending from your own domain keeps them out of spam.
- Checked with real moneyBefore we call payments live, we put a small real order through and check both emails: the customer’s confirmation and your sale alert.
- Delivery options that make senseIncluding collection where you offer it. One shop we audited forced every customer into a £60 delivery charge with no option to collect.
Not every product
Sometimes we will tell you not to sell online
An awnings business asked about selling £3,000 to £5,000 awnings and £20,000 verandas through a checkout. We advised against it. That is a lot of money to spend without speaking to anyone, the customer will have questions and an install date to agree, and card fees and chargebacks grow with the price.
They took the advice. For a vintage watch dealer with high value stock, we recommended starting with a catalogue and pointing purchases to an established marketplace instead. The right shop is the one that suits how your customers actually buy.
Already have a shop?
What we find when we audit one
On one live store we found a “was” price lower than the price being charged, an “only 5 left” warning on a product built to order, a free delivery threshold showing £50,000 instead of £500, and a contact form offering Austria, Viet Nam and Japan but not the United Kingdom.
Every one of those costs sales, and the pricing ones are a trading standards problem rather than a typo.
We wrote the full list up, with the business anonymised: what we found on one online shop.
Example sites
Shops you can open and judge
Watch dealers in Canterbury, London and Surrey, all live.
CW Watches
Luxury watches · Canterbury
An online watch shop built to buy and to sell
View case studyCrown & Quartz
Luxury watches · London
A website that sells luxury watches with quiet confidence
View case study
Vintage Watch Chronicles
Vintage watch dealer · Surrey
A vintage watch site built to sell pieces a buyer cannot hold
View case study
Reviews
In their own words
“The site finally looks as premium as the watches we sell. Clients trust it straight away, and the enquiries have been serious ones. Exactly what we needed.”
Sammi Takaloo, Crown & Quartz London“it's very impressive… The feedback is hugely positive… The overall look is well placed and the feel is of quality”
Owain, Vintage Watch Chronicles“Can I just say Jake u have been a pleasure so far”
Leigh, CW Watches
Verbatim, typing included.
We are a team of sevenworking across Kent: designers, developers, local searchand the people who actually answer the phone, building websites that earn their keepfor shops and retailers who need their website to sell.Let’s talk
What it costs
One fixed price for the whole shop
We quote the whole shop in writing before anything starts. Half to book and half when you are happy, and the shop does not go live until you say it is right.
You own the shop, the design and the domain. We take no transaction fees on your sales.
If your shop sits on a monthly platform you cannot leave without losing everything, that is worth checking before you renew.
How long it takes
Days, not months
Vintage Watch Chronicles paid their deposit on 14 August 2026 and had a full site with a 23 watch catalogue and a working checkout on 20 August.
The build is rarely what holds a shop up. Product photos, descriptions and decisions about delivery usually are, so we tell you on day one exactly what we need from you.
Worth reading
Useful before you choose a platform
- How much an ecommerce website costsReal bands, and what moves a shop from one to the next.
- Shopify vs WooCommerceWhich suits which kind of shop, and what each really costs.
- What we found on one online shopThe faults that quietly cost sales.
- Why a card payment failedWhat 3D Secure is, and whose fault it usually is.
Tell us about your business
Tell us what you sell, roughly how many products, and whether you have a shop now. We reply the same working day.
Prefer to message?
WhatsApp usWhatsApp us on 01622 278991Same-day replies on 01622 278991, Monday to Sunday.
Questions
Online shop questions
Should I use WooCommerce or Shopify?
It depends on what you sell and how you want to run it. Shopify suits shops that want everything hosted in one monthly plan. WooCommerce suits shops that want full ownership and no platform fee. We build on both and recommend whichever fits.
Which payment methods can my shop take?
Card through Stripe, PayPal, Apple Pay and Google Pay, plus pay later options such as PayPal Pay in 3. Klarna appears automatically on Stripe accounts, and we can show you where to switch it off if you do not want it.
Do you take a cut of my sales?
No. You pay the standard Stripe or PayPal fees and nothing to us on top.
Can I add and edit products myself?
Yes. You can add products, change prices, mark items sold and dispatch orders with tracking, all from your phone.
Can I move my shop without losing my Google rankings?
Yes, if it is done carefully. We keep your web address and page addresses the same where we can, and redirect anything that has to change, so existing rankings are not disturbed.
How long does an online shop take to build?
Often days rather than weeks once we have products and photos. One watch dealer had a full site with a 23 product catalogue and a working checkout six days after paying the deposit.
Why did a customer's payment fail?
Usually it is the bank's 3D Secure check coming back negative, not a fault with the card or the shop. No money is taken, and the hold on the customer's banking app clears by itself.