A solar company website built to turn clicks into booked surveys
Sunvera Energy have installed solar panels and battery storage since 2009, for homes, schools and care homes across the UK. They needed a website that did more than look the part: one that turned a homeowner weighing up solar into a booked, no obligation survey. Here is what we built, and why.
An established installer that needed a site to match
Sunvera Energy are not a start up chasing the solar boom. They have fitted renewables since 2009, at every scale, from a 14 panel family home to a 600 kW school rooftop. Buying solar is a big, considered decision, so their website had one job: give a cautious homeowner every reason to trust them, then make booking a survey the easy next step.
The challenge
A big decision, made warily
- Solar buyers are cautious and do their homework
- Cowboy fitters have made people distrust the trade
- Two services, solar and battery, easy to muddle
- Little to prove the work is real, not stock photos
- No clear, low pressure way to take the next step
What we built
Trust first, then a booked survey
- Seventeen years of history put front and centre
- Real photos of their own installs, not catalogue shots
- Two clear paths: generate with solar, store with battery
- Honest, no hard sell tone written all the way through
- A free, no obligation quote never more than a tap away
A website that earns trust, then asks for the survey
This was a web design project with a job to do: take a visitor from unsure to booked without any pressure. Every part of the site points at that.
A free quote, always in reach
The whole site funnels to one calm ask: book a free, no obligation survey. The button and the phone number follow the visitor the whole way down, so the next step is never hard to find.
Two clear paths: generate and store
Solar to generate power, batteries to hold on to it. Each gets its own route through the site, so a visitor picks what fits their home instead of wading through one page that tries to do both.
Real installs, not stock
Every rooftop on the site is one of their own jobs, from Manchester homes to a Liverpool school roof. When you are spending thousands, seeing real, finished work does more than any promise.
Trust, answered up front
Established 2009, tailored never templated, honest advice first. The things that separate a real installer from a cowboy are stated plainly, so a wary buyer relaxes before they ever fill in a form.
Built for the evening scroll
Most people research solar on a phone, on the sofa, after the bills land. The whole site is fast and easy to read on a small screen, with the quote button right where a thumb expects it.
Found for solar and battery
Titles, descriptions and structured data tell Google this is a solar and battery installer working across the UK, so the people searching for exactly that can find them.
Real roofs, real installs, real proof
Nothing sells solar like seeing it done. Rather than lean on stock imagery, we built the site around a gallery of their own finished jobs, each captioned with the place and the scale, so the proof does the persuading.
A dark, confident look built from their brand
We designed the site around their sun and gold logo, on a deep, dark canvas. The result feels established and premium, the opposite of the cheap, templated sites that make solar buyers nervous. The gold is used sparingly, so the eye lands on the two things that matter: the proof, and the quote button.
On a phone the layout leads with the promise and the two ways to act, get a free quote or call, and holds a contact button within reach the whole way down. A homeowner can go from curious to booked without ever opening a laptop.
This is the same thinking we bring to any small business website, and the enquiry flow used our web development side to get it right.
From brief to live, step by step
We started with how people actually buy solar. What worries them, what convinces them, and what makes them put it off. The answers shaped the trust points, the proof gallery and the quote flow, in plain English from the first call.
1. Listen
We learned the business, the two services and the doubts a solar buyer carries. The trust points and the survey flow came straight from that.
2. Design and write
We designed from their sun and gold brand and wrote every word, from the service pages to the FAQs. They reviewed it and we refined until it was right.
3. Build and launch
A fast, mobile first site with the quote flow set up and tested on real phones, then launched on their own domain, ready to take enquiries.
Websites for solar and renewable energy firms: your questions
Yes. The Sunvera Energy site in this case study is one of ours, and the same approach works for any solar, battery, heat pump or renewables installer. We build the trust and the proof that a high value, considered purchase needs, then make booking a survey simple.
Real photos of your own installs, your track record stated plainly, an honest tone with no hard sell, and one clear, low pressure next step. Solar is a big decision made warily, so the site has to build trust before it asks for anything, and it has to do it fast on a phone.
Yes. We set up the free quote form, tap to call and click to chat so a homeowner can ask for a survey the moment they are ready. If you want to add booking, finance links or a full online shop for products, we build that in too.
That is the point of building it properly. We write the pages around what people actually search for, add the titles, descriptions and structured data, and set the technical basics right, so you can be found for solar and battery work in the places you cover rather than lost on page five.
A site of this size is usually a few weeks from first chat to launch, depending on how quickly photos and approvals come back. Everything is yours: the site, the domain and the content. If you would rather not think about hosting and updates, our website care plans handle all of it.
Want a website that earns trust and books the work?
Whether you install solar or fit boilers, we build websites that turn cautious visitors into booked jobs. See our work and everything we do, or tell us about your business and we will reply the same working day.