A cold-chain e-commerce store supplying research labs worldwide

A technical product that still has to be simple to buy

Peptide Global sell research-grade peptides to laboratories: single peptides, peptide blends, research kits, and bacteriostatic water and supplies. It is a specialist catalogue with strict handling requirements, sold to a buyer who needs to be certain exactly what they are getting.

Two things had to be true at once. The store had to be straightforward to buy from, and it had to make the cold chain and the researcher-only nature of the products unmistakable long before anyone reached a checkout.

Four clear routes in, and the cold chain in plain sight

The catalogue is split into four categories rather than one long list, so a buyer lands on the right shelf and can compare like with like.

An age and researcher verification step sits in front of the store, so the products are only reachable by the audience they are intended for. Returning researchers are remembered, so it asks once rather than on every visit.

From minus 20 °C storage to the bench in 24 to 48 hours

The handling promise is spelled out as three plain steps: order before 2pm GMT, cold-packed and dispatched the same day, tracked delivery in 24 to 48 hours. Stated that clearly, the logistics stop being a worry and start being a reason to order.