A windows and doors website built around the free survey

A fitting team that needed to look as solid as its work

Best Price handle everything from a single door to a full conservatory, measured, made and fitted by their own carded installers rather than subcontracted out. That is the whole pitch, and it is a good one.

Buying windows is a considered purchase where people expect a hard sell. The site had to feel like the opposite of that: show the range, show real jobs, and make a free measured quote the obvious next step.

A page for every product, an area page for every town

Seven services, each with its own page rather than one long list: UPVC windows, composite doors, UPVC doors, French doors, conservatories, fascias and guttering, and cement board cladding.

Area pages cover the whole of Kent, so someone searching for a fitter in their own town finds a page that speaks to them rather than a generic homepage.

Four steps, no surprises

The process is spelled out on the page before anyone is asked for anything: a free quote properly measured, trained and carded installers, their own fitters start to finish, and the site cleared up before they leave. Saying it plainly does the reassuring.